Dragonheart’s Viking Increases Book Sales

Dragonheart Publishing have a new strategy to support booksellers at book signing events. Their fresh approach involves hiring actors to play key characters from their chosen titles - bringing the story to life for readers and adding an additional attraction to the store where the signing is held.

Louise Dale, children’s action and adventure writer of the successful Time Trigger Series recently held such an event in Bookmark, Spalding and WHSmith in Nottingham. Although both signings were held in the August holiday period, the two stores benefited from the addition of an actor dressed in authentic Viking costume. Not only does this approach appeal to the young readers, capturing their interest and imagination, it also encourages new customers to enter the store.

WHSmith’s assistant store manager, Damian Fonseca said, “Louise is always a popular author with our customers. But the addition of an actor, in costume, playing a key role from her book made the event more attractive, and ultimately, successful for our store.”

Dragonheart Publishing will continue to use this approach at future events planned throughout this year.

Media contact:
Rachel Heath
Dragonheart Publishing
tel: 07855 789 860
email: rhdragonheart@aol.com
website: www.dragonheartpubplishing.co.uk